Heart and Soul: Australia’s First Families of Wine released in China

Quenching the Chinese thirst for knowledge on Australian wines

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The Chinese edition of 'Heart and Soul - First families of wine' by Graeme Lofts

The Chinese edition of 'Heart and Soul - First families of wine' by Graeme Lofts

 

A Mandarin translation of Heart & Soul: Australia’s First Families of Wine, a biography of twelve of Australia’s most revered wine families, was released in China in early January.

The original English version of the book, published by John Wiley & Sons Australia Ltd, enjoyed strong sales worldwide (and is also available as an eBook). After being short-listed and subsequently runner-up in the New World Wines category of the Gourmand World Cookbook Awards in March 2012, Heart & Soul came to the attention of Edouard Cointreau, Chairman of Gourmand International, President of the World Association of Food TV Producers and Président d’honneur of China Food Television, who suggested taking it to China.

Ten months later the Mandarin version, translated with passion and attention to detail by Kandy (Guorong) Xu, Founder and President of the Chinese Wine Association of Australia, was published in China by Oriental Publishing & Media Co. Ltd, one of China’s largest publishing houses.

Heart & Soul launched in Australia in October 2010  tells the stories of the twelve families who founded Australia’s First Families of Wine (AFFW).  All member families are multi-generational and all share a real passion for creating wines of genuine character – from sparkling to desserts, from iconic single vineyards to multi-regional blends. Some have been making wine for a hundred and fifty years, some began more recently.

Collectively, the twelve member families of AFFW represent Australian regions across five states. Together they own more than 5,500 hectares of Australia’s finest vineyards and have over 1,200 years of winemaking experience under their belts.

They are custodians of some of Australia’s best vineyards and an integral part of Australia’s rich and colourful history.  They believe that in this new millennium people want to know the characters and stories behind the label, and they have come together to convey that message globally.

The growing middle class in China has a rapidly increasing interest in quality wine as well as a thirst for knowledge about wine. The Mandarin translation of Heart & Soul will make a significant contribution to quenching that thirst for knowledge, encouraging Chinese wine drinkers to enjoy quality Australian wines and join the growing number of vino tourists who are finding their way to Australia’s best cellar doors.

Australia’s First Families of Wine are:

 

Update May 2013: The Chinese translation of Heart & Soul: Australia’s First Families of Wine is one of 250 food and wine books from 83 countries listed in the Gourmand Awards 2013 First Harvest.

The list includes 200 food books and only 50 wine books selected from an estimated 10,000 published since November 2012. This is a huge credit to the author Graeme Lofts, and translator Xu Guo Long (Kandy), who translated the book and the Chinese Publisher, Oriental Press.
 
There is now a good chance that it will be shortlisted for the Gourmand World Cookbook Awards. We wish them all the best in these awards!
 

Read our review of Heart & Soul: Australia's First Families of Wine »

Original media release published in February 2013.

Regions

  • China - all (CH)

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May 22nd, 2013
 
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