Feel Grounded in Tropical North Queensland »

New campaign invites you to reconnect with nature and yourself (and food!)

Media release
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Tropical North Qld Vlasoff Sand Cay Cairns

Tropical North Qld Vlasoff Sand Cay Cairns [©Will Salkeld]

Tropical North Qld Mossman Gorge
Tropical North Qld Daintree Eco Lodge
Tropical North Qld Davies Creek Atherton Tablelands
Tropical North Qld Thala Beach Port Douglas


The overhead speaker announces your descent into the tropics; you look through your plane window and see the wild mountains of Cairns in Tropical North Queensland. You’re arriving in a place where lush rainforests tumble onto white sand beaches and give way to glistening aquamarine underwater worlds that have to be seen to be believed.

The wheels of the plane touch down and you exhale. You have arrived.

Tourism Tropical North Queensland is inviting Australian travellers to re-ground themselves in this paradise through a new campaign called Feel Grounded. It's all about letting the stress flow out the minute you arrive and re-grounding yourself in the nature that abounds here.

Research has revealed the number of Australians affected by stress is sitting at 4.9 million and increasing. Of these, 44% said lack of sleep was a key contributor, 39% blamed work pressure and 36% said they juggled too many things.*

Tourism Tropical North Queensland Chief Executive Officer Pip Close says: “We want to show where Tropical North Queensland fits into the Queensland story and how the destination benefits travellers.

With wellness a priority for many Australians in 2019, Tropical North Queensland is the place where you can feel grounded with incredible locations for hiking, biking, swimming, diving and yoga.”

The #FeelGrounded Campaign will showcase exciting new highlights from the region across coming months including the arrival of cool new luxe resort “Riley” by Crystalbrook Collection in Cairns.

You'll be able to Feel Grounded at:

  • Vlasoff Cay, a secluded sand cay in the middle of the Great Barrier Reef, just a 10-minute chopper ride from Cairns is ideal for private picnics and swimming experiences.
  • Fitzroy Island, a tiny barefoot resort offering a true tropical island getaway only a one-hour ferry ride from Cairns Marlin Marina, has a new catamaran exclusively for private charters.
  • Dunk Island, a short water taxi ride from Mission Beach, boasts secluded beachfront camping.
  • The Atherton Tablelands where leisurely drives take in scenic food trails.
  • Mossman Gorge with incredibly emotive, beautiful indigenous smoking ceremonies and guided rainforest story-telling walks.
  • Davies Creek where secluded rock plunge pools are less than an hour’s drive from Cairns.

Model Samantha Harris fronts the campaign and her advice to you in 2019 is “If you’re feeling stressed or need to get back to nature, put Tropical North Queensland on the list for a long weekend away – I promise you will come back re-energised and re-inspired,” smiles Harris. “I’ve absolutely fallen in love with this part of Australia”.

*Source / Medibank Wellness Report


  • Far North Queensland (QLD)

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March 19th, 2019
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