Adelaide officially a "Great Wine Capital"

Adelaide has joined renown international network of the world's Great Wine Capitals

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Adelaide has joined an exclusive group of Great Wine Capitals – an internationally renowned network which will strengthen South Australia's global reputation for premium food and wine tourism.

Premier Jay Weatherill made the announcement at the San Francisco Food and Wine Reception, a Showcase of South Australia, in the United States.

“South Australia excels in producing premium wine and providing exceptional wine tourism. These industries our crucial for our economic growth and creating jobs in our regions,” Mr Weatherill said.

“Being a member of the Great Wine Capitals will ensure these industries continue to grow.”

Adelaide was invited to join the global network which also includes San Francisco/Napa Valley (US), Bordeaux (France), Bilbao/Rioja (Spain), Cape Town (South Africa), Mainz/Rheinhessen (Germany), Mendoza (Argentina), Porto (Portugal) and Valparaìso/Casablanca Valley (Chile).

Mr Weatherill said South Australian wine industry delegates have been showcasing the State’s premium food and wine to investors and buyers, restaurateurs and media in Austin and San Francisco during a week-long US trade mission.

“The US is becoming the largest consumer of wine in the world and we are looking at ways to drive demand for South Australian wine in this key international market,” he said.

“The South Australian delegation has promoted more than 40 local wine labels at four trade events, undertaken brand research and held wine seminars.

“South Australia has some of the oldest vines in the world and we produce half of Australia’s bottled wine and almost 80 per cent of the nation’s premium wine.

“Our capital city is the gateway to all 18 of South Australia’s regions from the Barossa, McLaren Vale, Langhorne Creek, Adelaide Hills, Clare Valley, Coonawarra and Riverland.

“There are more than 200 cellar doors within an hour’s drive from Adelaide and a number of large wine companies have their production bases in South Australia.

“Adelaide is also home to the National Wine Centre and all national wine industry representative and research bodies, including Wine Australia, the Winemakers’ Federation of Australia, Wine Grape Growers Australia and the Australian Wine Research Institute.”

Penfolds Chief Winemaker and Premium Food and Wine from our Clean Environment Ambassador Peter Gago said becoming a Great Wine Capital made perfect sense.

“It’s very exciting and timely to witness Adelaide joining such a well-respected global wine network. I believe our South Australian wine and food industries and culture will benefit greatly from the opportunities this will create - now and into the future,” Mr Gago said.

Penfolds, one of the State’s best known labels, was recently named the World’s Most Admired Wine Brand in a poll of almost 200 international industry experts.

Mr Weatherill said the State Government is firmly committed to the State’s wine industry with one of the key economic priorities being Premium Food and Wine produced from our Clean Environment and Exported to the World.

“In 2014–15, South Australia’s wine industry generated almost $1.8 billion in revenue, with $1.2 billion of this from wine exports to countries including the United Kingdom, China and Hong Kong, the US and Canada,” he said.

A National Visitor Survey, released by the Federal Government this week, also showed in the 12 months to December 2015, South Australia experienced record growth in international and national tourism with $5.6 billion pumped into our visitor economy – more than 7.9 per cent on the previous year.

The founding partners of Adelaide’s membership in the Great Wine Capitals Global Network are Primary Industries and Regions SA (PIRSA), the South Australian Wine Industry Association (SAWIA), the South Australian Tourism Commission (SATC) and Brand South Australia.

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March 22nd, 2016
 
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