McLaren Vale Grape Wine and Tourism Association

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Phone: 08 8323 8999
Fax: 08 8323 9332
Email: info@mclarenvale.info
Website: www.mclarenvale.info/projects/mvgwta

Since the Association’s inception in 1965 the brand 'McLaren Vale' has achieved world recognition. The Association’s primary role is to protect and grow that brand to enhance business opportunities for its members.

The Association provides the major industries of the McLaren Vale region – wine, food and tourism - with a vision for the future. It acts as a broker and representative of those industries and is the driving force behind their development. The Association plays a crucial role in securing the region’s economic and environmental sustainability.

Key Objectives:

1. McLaren Vale Grape, Wine and Tourism Association drives Brand McLaren Vale

2. Enhanced profitability and sustainability of member businesses

3. Increased consumer awareness of the McLaren Vale experience

4. Enhanced trade and industry awareness of McLaren Vale product

5. Economic growth for the region

6. Maintenance of the region’s aesthetic and environassets

7. Retention and interpretation of the region's history, heritage and culture

8. MVGWTA strategies align with key strategic directions of State and Local Government and relevant Industry Groups.

9. Partnerships developed with other Industry bodies, local, state and federal government

10. Growth, Creation and Recognition of new icon/hero brands

MVGWTA is governed by a Board of elected members from the wine, grape and tourism sector.

 

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Regions

  • McLaren Vale
  • South Eastern Australia

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