Seppeltsfield launches new daily wine tourism offer

Four different experiences to choose from

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Seppeltsfield 100 year old barrel storage cellar

Seppeltsfield 100 year old barrel storage cellar

Seppeltsfield Para Vintage Tawny
Seppeltsfield cellar
Seppeltsfield 100 year old barrel storage cellar


Seppeltsfield has revamped its daily cellar door tourism offer in the wake of regional, state and national initiatives to drive visitation to and (re)discovery of the Barossa. Beginning 1st July, the iconic cellar door has re-launched its tour and tasting experiences, with a refreshed ‘4 pillar’ daily offering to suit a diversity of visitor interests.

The winery has aligned its new tourism offerings to the recently launched ‘Barossa. Be Consumed’ campaign led by the South Australian Tourism Commission, as well as a national Tourism Australia-led campaign to promote the country’s ultimate winery experiences.

The Seppeltsfield Cellar Door Tour & Tastings offering now includes four daily experiences, covering interests such as estate and Barossan heritage, food and wine pairing, birth year wine tastings and an ultimate private tour featuring the 100 Year Old Para Tawny.

Tourism & Events Manager for Seppeltsfield, Nicole Hodgson, said it was important for such an iconic winery to take leadership in supporting the recent marketing campaigns. “With the spotlight being placed on the Barossa recently with the help of regional and state bodies, it is necessary for us to  ensure there are tangible tourism experiences available to the public which reflect the same messaging”, said Miss Hodgson.

Our Fortified Wine & Canapé Tasting Experience, for example, is all about joining Barossan food and wine flavours together – central to the ‘Barossa. Be Consumed’ narrative”, she added.

The winery has also been selected as one of twelve wine tourism operators nationally to promote ‘Ultimate Winery Experiences Australia’, a campaign driven by Tourism Australia and Wine Australia. The group is a collection of high-end, award-winning wineries that produce wines of exemplary quality and offer visitors unforgettable experiences beyond the traditional cellar door.

The Centenary Tour, where guests taste their birth year Tawny Port, as well as the 100 year old Para Vintage Tawny, was identified by Tourism Australia as the qualifier for Seppeltsfield to join the Ultimate Winery Experiences Australia group.

Sales & Marketing Manager, Chad Elson, says that the new four pillar tourism offering is about a layering of interests for potential visitors. “We are looking beyond the traditional wine tourist, offering a balance of history/heritage, food & wine, bucket-list experiences and high end wine tasting immersions”, he said. “We undertook some basic customer research in cellar door to better understand what experiences visitors are potentially seeking”, he added.

Works for the much anticipated JamFactory art centre at Seppeltsfield also began this week, signifying an exciting future for tourism developments at the estate over the next 12 months.


  • Barossa (including Eden Valley) (SA)
  • Barossa Valley (SA)

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July 17th, 2013
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