Two Birds blazes a trail with Western Bulldogs

A collaboration between a Western Melbourne brewery and their local AFL club

Media release
Subscribe to VisitVineyards.com
Trail Blazer Can

Trail Blazer Can [©Two Birds Brewing]

Two Birds Brewing
Angelica Gogos & Bailey Hunt (Western Bulldogs) & Jayne Lewis (Two Birds Brewing)

Australia’s first female owned brewery, Two Birds Brewing, has teamed up with the AFL team the Western Bulldogs to create a new Australian lager, Trail Blazer.

This unique collaboration brings together the first brewery to set up in Melbourne’s Western Suburbs, opening The Two Birds Brewery & Tasting Room in Spotswood in 2014,  and the women’s branch of the west’s AFL  team.

Trail Blazer, a crisp, clear and refreshing beer brewed with Australian malt and hops, encapsulates the values that Two Birds and the Bulldogs hold  dear - mateship, winning spirit, commitment, effort, hard work and passion.

The can’s design features the Bulldogs’ red, white and blue colours, and illustrations of a cup to celebrate winning and backing yourself, the sun setting on a new trail being blazed, and Two Birds’ signature birds to highlight the importance of teamwork.

The new beer - the first lager packaged by Two Birds - will be available at AFLW and VFL games played at VU Whitten Oval during the 2018 season, followed by a wider release across Australia in April.

Two Birds co-owner and brewer Jayne Lewis is well known for her love of the Western Bulldogs, so creating a beer with the club’s AFLW team has been incredibly rewarding.

“I was lucky enough to watch the men win the Grand Final in 2016, so to work so closely with the women’s team on Trail Blazer is awesome,” Jayne says. “We take pride in being not only Australia’s first female-owned brewery, but also in being the first brewery in Melbourne’s Western Suburbs, and we love what the west has to offer.

“We never set out to be trailblazers ourselves, but we’ve ploughed our own path just like the AFLW has. We’ve always just done what feels right to us, and fits with us as people, and we love working with people who do the same.”

For the Western Bulldogs, partnering with Two Birds Brewing was a natural fit for the club, with CEO Ameet Bains saying he is proud to be working with a fellow western suburbs business.

“Two Birds and the Western Bulldogs share many of the same values and characteristics, and it’s fantastic we are able to formalise an official partnership for 2018,” he said.

“Jayne and Danielle have been able to build Two Birds Brewing into a highly successful business in the heart of the western suburbs, and we’re proud to be given the opportunity to collaborate on the new Trail Blazer lager.

“Our AFLW players have blazed their trail in the new women’s competition, just as Jayne and Danielle have with their brewery, and we look forward to seeing our fans enjoy the product at VU Whitten Oval this season.”

Two Birds co-owner Danielle Allen says building a relationship with the Western Bulldogs has always been a business goal for Two Birds, and seeing it take flight has been a special milestone for the whole team.

“It’s particularly special as the partnership is working with the women’s side, and as Australia’s first female owned brewery, we are immensely supportive of women following their dreams, no matter what history has preceded,” she said.

“Trail Blazer is a tribute to all those who have blazed the trail before us, and all those who will follow.”

Regions

  • Melbourne and Melbourne West (VIC)

Our Recommendations

To see our recommendations, ratings and reviews you must be a logged-in subscriber.

To subscribe please enter your email address in the "Subscribe Now - it's Free" box on the right and click the "Join" button, or fill in this form >

February 22nd, 2018
 
Subscribe today - it's free
Subscribe Button

Subscribe now - for news and reviews, our newsletter (optional), to join our forums, and more.

Enter your email address and click the Subscribe button. We respect your privacy.

Log in

Enter your username...

Enter your password...

Log In Button

Forgotten your password?

Subscribe

Kerry's corner - your free benefits

Advertisement

Competitions