New Appointment at the Margaret River Wine Association Announced

Amanda Whiteland to take up the newly created position of Marketing Director

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Margaret River Wine Association

Margaret River Wine Association [©Margaret River Wine Industry Association]


We are very pleased to announce the appointment of Amanda Whiteland to the newly created position of Marketing Director at the Margaret River Wine Association (MRWA).

South West local Amanda brings a wealth of global wine marketing experience having worked in marketing roles both domestically and internationally for 20 years.

She has extensive experience working in cross-cultural and challenging environments, in both large and small organizations.

MRWA chair, Cath Oates says, "Amanda brings unique skills and wide ranging experience to the Association, having a strong understanding of the fine wine industry, key international markets and the local South West region. We are excited to have someone of her calibre to lead our Association forward."

Amanda Whiteland says, "Having worked overseas for three-quarters of my career, I have always been a huge ambassador for Margaret River Wine quality and its unique positioning in Australia. I am really excited to collaborate with our members, the wider community and industry to further build the Margaret River brand."

This new senior role will report to the Board through the President, and will be charged with further developing and implementing the Margaret River Wine positioning through a structured and planned marketing approach.

Key responsibilities will focus upon marketing planning, brand management and stakeholder communications.

In addition, Pip Heaford who has worked for the association since 2008 has been promoted and will now work full-time.

Tamara Chick, recently employed as Administration and Accounts Officer, will continue in her current role.



  • Margaret River (WA)

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