Western Australia's first Alternative Wine Trail launched in Bunbury Geographe »

Adding to the west's wine and food trail offering

Media release
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Geographe Wine Industry Association vineyard view

Geographe Wine Industry Association vineyard view

Geographe Bunbury Wine Trail dining
Geographe Bunbury Wine Trail tasting


Taking a leaf out of Queensland Granite Belt's book, the Bunbury Geographe Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) in Western Australia launched the WA’s first Alternative Wine Trail, encouraging visitors to get a little alternative on their next wine tasting pilgrimage.

The Geographe Alternative Wine Trail brochure is part of Tourism WA’s growing selection of food and wine trails throughout the State and was developed with the support of the BGTP.

The Taste 2020 Food and Wine Trails was officially launched by the Minister for Tourism at Yagan Square on Sunday 2nd December. The event was held alongside the Buy West Eat Best Taste of WA South West Region campaign, with a crowd of over 2,000 over the two-hour event.

The Geographe Alternative Wine Trail introduces visitors to some cutting-edge wines from arneis to barbera, fiano to tempranillo.

The self-guided trail includes eight wineries in the Geographe Wine region where visitors can sip and swirl more than twelve alternative varieties.

“In developing the trail, the aim was to work with leading local wineries to raise the awareness of Geographe’s strength in producing alternative wines and simultaneously create a unique visitor experience,” BGTP Tourism Marketing and Development Manager Michelle McCully said.

The Geographe wine region is home to a group of innovative winemakers, unashamedly crafting award-winning alternative varieties.

GWIA board member and owner of Vineyard 28, Pippa Nielsen said local producers have passionately embraced alternative varieties. “Most importantly, for our winemakers, it’s all about paying attention to the terrior and focusing on varieties that suit our Mediterranean climes”, she said.

Alternatives are a hot commodity in the Australian wine industry, with old world alternative varieties particularly from Italy and Spain, flourishing.
“We encourage you to join the clued-up crowd that are thirsty for new experiences and honing their alternative wine palates.

“Our producers will be on-hand to talk to you about these fascinating wines and share their knowledge with you on all things alternative,” she said.

The self-drive trail meanders through coastal plains, picturesque valleys and up into the hills providing sweeping views over the distant Geographe Bay and Bunbury.

On the trail journey, visitors are encouraged to sit down to a long lunch with their favourite alternative wine or savour a seasonally-minded tasting plate of Geographe produce.

So come and take an alternative journey through the Geographe region of SW Western Australia. You can pick up a copy at a BunGeo visitor centre and participating wineries.



  • Geographe (WA)
  • South West WA (WA)

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January 11th, 2019
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